Broken Hill Australian release announced

‘BROKEN HILL TO BE THE INAUGURAL FEATURE FILM FOR A MAJOR NEW AUSTRALIAN FESTIVAL’

To all those who have been won­der­ing about delayed tim­ing and the why’s and wherefore’s of a major release of Bro­ken Hill the movie, here is our defin­i­tive answer.

After doing exten­sive test mar­ket­ing in the USA, plus a very suc­cess­ful run around the inter­na­tional film fes­ti­val cir­cuit, and after observ­ing how many qual­ity inde­pen­dent films dis­ap­pear between the cracks of the film world, Audi­ence Alliance Pic­tures and the pro­duc­ers of Bro­ken Hill deter­mined that wait­ing and build­ing a solid plat­form was bet­ter than a fast run into the real world obliv­ion of so many films.

This was an impor­tant deci­sion from Audi­ence Alliance Pic­tures point of view, but it was also intended to honor and do jus­tice to every­one who has worked on the film — all the cre­ative tal­ent, the extras and other will­ing sup­port­ers in Aus­tralia and else­where. We also made a fun­da­men­tal deci­sion to make sure that our films are sup­port­ing sub­stan­tial and worth­while causes as well as pro­vid­ing good entertainment.

We are pleased to announce that Bro­ken Hill will launch in the first week of Sep­tem­ber in Bro­ken Hill and will be in approx­i­mately 300 venues around Aus­tralia dur­ing Sep­tem­ber. That means that almost every­one, any­where in Aus­tralia, who wants to see the movie will be able to.

After exten­sive nego­ti­a­tions, Bro­ken Hill has been selected as the inau­gural film for a major new national edu­ca­tional ini­tia­tive in Aus­tralia aimed at schools, fam­i­lies and com­mu­ni­ties. The details of the ini­tia­tive have not been made pub­lic yet, the for­mal announce­ment will hap­pen August 10 in Syd­ney, so we will hold fur­ther details until then. But count on September.

The num­ber of loca­tions is excep­tional for any film shown in Aus­tralia other than a hand­ful of major pro­duc­tions such as, “Aus­tralia” and “Happy Feet”, or Hol­ly­wood block­busters. To every­one who has been a part of the Bro­ken Hill movie project: thanks for your efforts, thanks for your patience, this result makes it worthwhile.

Fur­ther, Audi­ence Alliance Pic­tures is devel­op­ing sev­eral new films to be pro­duced in Aus­tralia. And finally, a major video dis­trib­u­tor will be releas­ing Bro­ken Hill on DVD in the USA in Octo­ber 2010, along with a num­ber of national US tele­vi­sion appoint­ments, and dis­tri­b­u­tion deals in other inter­na­tional mar­kets ramp­ing up too. The DVD will be released in Aus­tralia to coin­cide with the the­atri­cal release.